Qatar Airways is debuting revolutionary travel AI tools and announcing its four-year long-term commitment as the Official Lifestyle and Travel Partner of the Web Summit Qatar.
The award-winning airline opened Web Summit Qatar 2025 with its latest innovations including Sama’s AI Booking, Dream Destination – The Pulse, QVerse Multi-Sensory Experience, AI Menu, Privilege Club Collection, and Reward Seat Finder.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways’ partnership extension with Web Summit Qatar illustrates our commitment to innovation and highlights our pursuit of adopting cutting-edge technological advancements to deliver leading passenger experiences. As the national carrier of the State of Qatar, we are also honoured to support further our country’s ambitions of technological growth and innovations.”
Qatar Airways Chief Commercial Officer, Thierry Antinori, said: “Qatar Airways is increasingly leveraging innovative technologies to enhance and streamline the customer experience. We aim to provide our passengers with excellence from the moment they open the Qatar Airways mobile application or website, and our team has developed digital AI tools to guide and engage our passengers throughout their booking and travel experiences. We look forward to seeing visitors discover the Qatar Airways pavilion and the ground-breaking technology they can engage with.”
This year, Qatar Airways Pavilion features key staff in its ‘Tarmac Talks’, which also include pioneers in the industry giving insight into the technologies on display at the pavilion. The World’s Best Airline, as voted by Skytrax in 2024, has further brought together a number of innovations for visitors to discover, including:
Sama Reinvents Booking
Qatar Airways introduces a world-first AI booking experience with Sama, the AI Cabin Crew, now live on Qatar Airways QVerse, app and website. Designed to make booking effortless and personalised, Sama interacts naturally with travellers through voice and chat by guiding them every step of the way.
With AI-powered, intuitive booking, travellers can simply ask Sama about flights, and she will curate a tailored itinerary. Planning a family trip? Just tell Sama – she’ll suggest family-friendly destinations and refine the itinerary in real time. Available around the clock, Sama makes booking smarter.
At Web Summit Qatar 2025, visitors can meet Sama as a hologram at the Qatar Airways Pavilion, where she will guide guests and answer their travel questions.
Dream Destination – The Pulse – Interpreting emotion to enhance recommendations
Following the successful launch of the world’s first AI promptless experience during Web Summit Qatar 2024, the latest version of this product now interprets user emotions to assist travellers in discovering their ultimate holiday destination. This represents a significant advancement into the emerging field of emotionally-aware AI and complements previous innovations launched on the Qatar Airways’ digital ecosystem and in the Privilege Club loyalty programme.- The Peninsula Qatar
A first in aviation: Qatar Airways reinvents travel booking with Sama at Web Summit 2025
