
With the COVID-19 travel restrictions virtually a thing of the past, countries and states throughout the South Pacific have well and truly laid out the welcome mat for visitors. Inbound tourism is the lifeblood of many island economies, and airlines, in partnership with tourism bodies and airports, play a major role in attracting visitors to these picture postcard destinations.
With Fiji a popular destination, particularly for Australian and Kiwi families, the national carrier Fiji Airways has long been a driver of travel and tourism to the country. Last week, Fiji Airways announced a program that will give economy passengers the choice of what they want from their flights, aptly named Fly Your Way with Fiji Airways.
What is Fly Your Way?
This is an interesting move by the full-service airline, and by changing its product offering to one more akin to a low-cost carrier (LCC), it aims to give passengers the best of both worlds. Fiji Airways describes it as giving guests more flexibility and choice by “introducing an unbundled economy class fare concept




