{"id":13054,"date":"2024-04-25T14:34:23","date_gmt":"2024-04-25T11:34:23","guid":{"rendered":"https:\/\/aviation-news.info\/?p=13054"},"modified":"2024-04-25T14:34:23","modified_gmt":"2024-04-25T11:34:23","slug":"bombardier-continues-evolution-with-new-brand-identity","status":"publish","type":"post","link":"https:\/\/aviation-news.info\/?p=13054","title":{"rendered":"Bombardier Continues Evolution with New Brand Identity"},"content":{"rendered":"
\n

Three years after Bombardier emerged as a pure-play company in the business aviation sector, the Montreal-headquartered airframer is rolling out a new brand identity that it says is designed to reinforce its drive toward an \u201cambitious future\u201d in that market while making a nod to its past.<\/p>\n

The logo involves a symbol of what the company calls \u201cBombardier Mach,\u201d with a silhouette of an aircraft breaking the sound barrier and strokes of wind over wing to reference the company\u2019s past\u2014and in particular honoring its workers who have served the company.<\/p>\n

\u201cToday is a historic moment for more than 18,000 incredibly talented and passionate Bombardier team members. Our iconic company is looking forward with confidence and an innovative spirit, two notions captured elegantly in our new logo and brand evolution,\u201d said Bombardier president and CEO \u00c9ric Martel. \u201cOur clients worldwide are leaders who shape the world and who expect us to deliver a truly memorable experience. When asking them what sets Bombardier apart, the notion of \u2018like family\u2019 comes back time and again as a true differentiator.\u201d<\/p>\n

Martel also credited its people for Bombardier\u2019s successes. \u201cThey are true masters of their craft, bridging some of the world\u2019s most complex technology with a highly personal and passionate approach to aircraft interior artistry, defense modifications, 24-7 services, and much more. Our new company brand honors these highest standards our people themselves have set for our industry.\u201d<\/p>\n

Bombardier added that the new logo also celebrates the company\u2019s successful shift to a pure-play manufacturer. The logo uses a typeface that is modern and refined with subtle serifs, which the company said symbolizes its \u201cpassion for precision\u201d that is forward-looking and thinking.<\/p>\n

Bombardier cited its Global 8000 as an example of this. Set to enter service in 2025, it will be one of the fastest business jets on the market with a top certified speed of Mach 0.94 and a range of 8,000 nm. It also pointed to the EcoJet research project that involves a blended-wing-body configuration to reduce emissions by up to 50%.<\/p>\n<\/div>\n

Source: https:\/\/www.ainonline.com\/aviation-news\/business-aviation\/2024-04-24\/bombardier-continues-evolution-new-brand-identity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Three years after Bombardier emerged as a pure-play company in the business aviation sector, the Montreal-headquartered airframer is rolling out a new brand identity that it says is designed to reinforce its drive toward an \u201cambitious future\u201d in that market while making a nod to its past. The logo involves a symbol of what the …<\/p>\n","protected":false},"author":1,"featured_media":13055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[98,102],"tags":[],"class_list":["post-13054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies","category-featured-en"],"yoast_head":"\nBombardier Continues Evolution with New Brand Identity - aviation news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aviation-news.info\/?p=13054\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bombardier Continues Evolution with New Brand Identity\" \/>\n<meta property=\"og:description\" content=\"Three years after Bombardier emerged as a pure-play company in the business aviation sector, the Montreal-headquartered airframer is rolling out a new brand identity that it says is designed to reinforce its drive toward an \u201cambitious future\u201d in that market while making a nod to its past. 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