{"id":13550,"date":"2024-05-14T13:13:54","date_gmt":"2024-05-14T10:13:54","guid":{"rendered":"https:\/\/aviation-news.info\/?p=13550"},"modified":"2024-08-12T15:11:37","modified_gmt":"2024-08-12T12:11:37","slug":"why-are-airlines-and-eu-regulators-clashing-over-greenwashing-claims","status":"publish","type":"post","link":"https:\/\/aviation-news.info\/?p=13550","title":{"rendered":"Why are airlines and EU regulators clashing over greenwashing claims?"},"content":{"rendered":"<div id=\"Wrapper\">\n<div id=\"Content\">\n<div class=\"content_wrapper clearfix\"><main class=\"sections_group\"><\/p>\n<div id=\"post-116673\" class=\"no-title no-share share-simple post-116673 post type-post status-publish format-standard has-post-thumbnail hentry category-aviation category-news category-european-union tag-highlight\">\n<div class=\"post-wrapper-content\">\n<div class=\"mfn-builder-content mfn-default-content-buider\">\n<section class=\"section mcb-section mfn-default-section mcb-section-9cc06cd05 default-width\">\n<div class=\"section_wrapper mfn-wrapper-for-wraps mcb-section-inner mcb-section-inner-9cc06cd05\">\n<div class=\"wrap mcb-wrap mcb-wrap-83c115e0a two-third tablet-two-third laptop-two-third mobile-one valign-top clearfix\" data-desktop-col=\"two-third\" data-laptop-col=\"laptop-two-third\" data-tablet-col=\"tablet-two-third\" data-mobile-col=\"mobile-one\">\n<div class=\"mcb-wrap-inner mcb-wrap-inner-83c115e0a mfn-module-wrapper mfn-wrapper-for-wraps\">\n<div class=\"column mcb-column mcb-item-f03d712af one laptop-one tablet-one mobile-one column_content news-text-content\">\n<div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-f03d712af mcb-item-content-inner\">\n<div class=\"the_content\">\n<div class=\"the_content_wrapper\">\n<p>On 30 April, the European Commission officially notified 20 airlines that they had been found to make unsupported or ambiguous green claims, in other words, greenwash, giving them 30 days to either prove the claims are based on scientific evidence or present a plan to redress the issues.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong><mark class=\"has-inline-color has-luminous-vivid-orange-color\">1.\u00a0<\/mark>Background<\/strong><\/h3>\n<p>In June 2023, the European Consumer Organisation (BEUC) filed a complaint with the European Consumer Protection Cooperation network (CPC) about\u00a0<a href=\"https:\/\/traveltomorrow.com\/17-airlines-accused-of-greenwashing\/\" target=\"_blank\" rel=\"noreferrer noopener\">17 airlines<\/a>\u00a0making misleading statements about their sustainability. The airlines flagged last year were Air Baltic, Air Dolomiti, Air France, Austrian, Brussels Airlines, Eurowings, Finnair, KLM, Lufthansa, Norwegian, Ryanair, SAS, SWISS, TAP, Volotea, Vueling and Wizz Air.<\/p>\n<p>At the time, BEUC condemned the companies for making factually incorrect claims about paying extra for credits that can \u201coffset\u201d, \u201cneutralise\u201d or \u201ccompensate\u201d the CO<sub>2<\/sub>\u00a0emissions of a flight, as well as misleadingly charging customers more for the development of SAF. Moreover, BEUC called the airlines deceptive for suggesting that flying can be \u201csustainable\u201d, \u201cresponsible\u201d or \u201cgreen\u201d.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong><mark class=\"has-inline-color has-luminous-vivid-orange-color\">2.<\/mark>\u00a03 more airlines<\/strong><\/h3>\n<p>Following up in that complaint, the European Commission has found that the greenwashing accusations are grounded and has added 3 more, yet undisclosed airlines, to the list. The investigation focused on claims made by airlines that the CO<sub>2<\/sub>\u00a0emissions caused by a flight could be offset by climate projects or through the use of sustainable fuels, to which the consumers could contribute by paying additional fees.<\/p>\n<p>The authorities are concerned that the identified practices can be considered as misleading actions\/omissions, prohibited under Articles 5, 6 and 7 of the\u00a0<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX:32005L0029\" target=\"_blank\" rel=\"noreferrer noopener\">Unfair Commercial Practices Directive<\/a>. Among identified practices are:<\/p>\n<ul>\n<li>creating the incorrect impression that paying an additional fee to finance climate projects with less environmental impact or to support the use of alternative aviation fuels can reduce or fully counterbalance the CO2 emissions;<\/li>\n<\/ul>\n<ul>\n<li>using the term \u201csustainable aviation fuels\u201d (SAF) without clearly justifying the environmental impact of such fuels;<\/li>\n<li>using the terms \u201cgreen\u201d, \u201csustainable\u201d or \u201cresponsible\u201d in an absolute way or use other implicit green claims;<\/li>\n<li>claiming that the airline is moving towards net-zero greenhouse gas emissions (GHG) or any future environmental performance, without clear and verifiable commitments, targets and an independent monitoring system;<\/li>\n<li>presenting consumers with a \u201ccalculator\u201d for the CO2 emissions of a specific flight, without providing sufficient scientific proof on whether such calculation is reliable and without the information on the elements used for such calculation;<\/li>\n<li>presenting consumers with a comparison of flights regarding their CO2 emissions, without providing sufficient and accurate information on the elements the comparison is based on.<\/li>\n<\/ul>\n<p>The European Commission and CPC authorities invited the companies to provide a response within 30 days, outlining their proposed measures to address the concerns arising from their environmental marketing claims under EU consumer law. After receiving replies from the companies, the European Commission will organise meetings with the CPC network and the airlines, to discuss the solutions proposed by the companies. Furthermore, the Commission will monitor the implementation of the agreed-upon changes. If the airlines involved do not take the necessary steps to solve concerns raised in the letter, CPC authorities can decide to take further enforcement actions, including sanctions.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong><mark class=\"has-inline-color has-luminous-vivid-orange-color\">3.\u00a0<\/mark>Airlines and SAF<\/strong><\/h3>\n<p>While recognising the \u201cimportance of clear, transparent information about sustainability\u201d and that \u201cthe proposed EU legislation on green claims aims to establish a clear legal framework for sustainability communications across all sectors\u201d, Airlines for Europe (A4E), the Europe\u2019s largest airline association, noted that \u201cthe current regulations vary significantly between countries and are still evolving\u201d.<\/p>\n<p>\u201cWe are particularly concerned about the remarks on Sustainable Aviation Fuel (SAF) and the requirement for a clear justification of their environmental impact\u201d, A4E added. \u201cThe EU has implemented an ambitious SAF mandate, supported and endorsed by the European Commission, and the science supports that this is a more sustainable alternative to regular jet fuel.\u201d<\/p>\n<p>In April 2023, the EU approved the world\u2019s largest\u00a0<a href=\"https:\/\/traveltomorrow.com\/eu-approves-worlds-largest-sustainable-aviation-fuels-mandate\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAF mandate<\/a>. require aviation fuel suppliers to supply a minimum share of SAF at EU airports, starting at 2% of overall fuel supplied by 2025, rising to 6% by 2030 and reaching 70% by 2050. The blending mandate covers biofuels, recycled carbon fuels and synthetic aviation fuels (e-fuels) in line with the Renewable Energy Directive, but\u00a0<a href=\"https:\/\/traveltomorrow.com\/meps-ensure-saf-is-truly-sustainable-by-banning-the-use-of-controversial-biofuel-feedstocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">excludes food and feed crops<\/a>, supporting sustainability objectives.<\/p>\n<p>The aviation industry welcomed the mandate and airlines have repeatedly acknowledged the importance of SAF in reaching climate goals, at least in the short and medium term. On the other hand, they are also flagging that the production of SAF is not supported enough to meet demand.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-travel-tomorrow wp-block-embed-travel-tomorrow\">\n<div class=\"wp-block-embed__wrapper\"><iframe class=\"wp-embedded-content lazyload\" title=\"\u201c\u201cWe want SAF\u201d, say major airlines\u2019 CEOs\u201d \u2014 Travel Tomorrow\" data-src=\"https:\/\/traveltomorrow.com\/we-want-saf-say-major-airlines-ceos\/embed\/#?secret=JfVJz5seW6#?secret=6AbMi4VF4S\" width=\"600\" height=\"453\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-scripts\" data-secret=\"6AbMi4VF4S\" data-mce-fragment=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/figure>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h3 class=\"wp-block-heading\"><strong><mark class=\"has-inline-color has-luminous-vivid-orange-color\">4.\u00a0<\/mark>Offsets<\/strong><\/h3>\n<p>While it could be debated that airlines are required to use minimum amounts of SAF, but do not receive enough support in their transition,\u00a0<a href=\"https:\/\/traveltomorrow.com\/how-do-flight-carbon-calculators-and-offsets-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">offsets<\/a>\u00a0have long been regarded as misleading and a favoured\u00a0<a href=\"https:\/\/traveltomorrow.com\/are-regulators-catching-up-on-greenwashing\/\" target=\"_blank\" rel=\"noreferrer noopener\">greenwashing practice<\/a>. In a front-page lead in 2020, the Daily Telegraph warned that \u201cConsumers trying to offset their emissions risk being deceived in a \u201cWild West\u201d unregulated carbon market\u201d, showing that\u00a0<a href=\"https:\/\/traveltomorrow.com\/why-do-consumers-resist-buying-carbon-offsets\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumers resist buying them<\/a>. International non-governmental organisations like Friends of the Earth, Greenpeace and World Wildlife Fund-UK have also\u00a0<a href=\"https:\/\/traveltomorrow.com\/greenpeace-accuses-europes-airlines-of-greenwashing\/\" target=\"_blank\" rel=\"noreferrer noopener\">criticised<\/a>\u00a0carbon offset projects, arguing that these schemes encourage a culture of climate pollution and are often misleading.<\/p>\n<p>A 2021\u00a0<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0261517721001497\" target=\"_blank\" rel=\"noreferrer noopener\">paper<\/a>\u00a0published by the University of Queensland and University of Surrey studied 37 airlines\u2019 communications on carbon offsets and concluded that more than 44% of airlines\u2019 green claims mislead consumers \u2013 with some airlines, such as Air Canada and Swiss Airlines, making as many as 100% of their claims misleading.<\/p>\n<p>Another\u00a0<a href=\"https:\/\/carbonmarketwatch.org\/flights-of-fancy\/\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>\u00a0published in October 2022 and commissioned by Carbon Market Watch revealed deep holes in the effectiveness of voluntary climate action taken by eight major European airlines. Misleading claims of \u201ccarbon neutral\u201d flying, a dependence on poor quality carbon offsets and the low cost of a tonne of CO<sub>2<\/sub>\u00a0that customers can pay to offset are just a few of the problems highlighted in the report.<\/p>\n<p>Even amid the industry, while groups like Lufthansa proudly present their \u201cgreen fares\u201d and offsetting schemes, United Airlines CEO, Scott Kirby,\u00a0<a href=\"https:\/\/traveltomorrow.com\/major-airline-ceo-denounces-carbon-offsetting-schemes-as-fraud\/\" target=\"_blank\" rel=\"noreferrer noopener\">called the practiced a \u201cfraud\u201d<\/a>\u00a0in July 2023. \u201cWe believe carbon offsets simply don\u2019t go far enough to address the emissions caused by our operations\u201d, he said, adding that \u201cmost of the eco-initiatives used by airlines \u201care either forests that were never going to be cut down or trees that were going to be planted anyway\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wrap mcb-wrap mcb-wrap-67df11b75 one-sixth tablet-one-sixth laptop-one-sixth mobile-one valign-top clearfix\" data-desktop-col=\"one-sixth\" data-laptop-col=\"laptop-one-sixth\" data-tablet-col=\"tablet-one-sixth\" data-mobile-col=\"mobile-one\">\n<div class=\"mcb-wrap-inner mcb-wrap-inner-67df11b75 mfn-module-wrapper mfn-wrapper-for-wraps\">\n<div class=\"mcb-wrap-background-overlay\"><\/div>\n<div class=\"column mcb-column mcb-item-8d7f34cbc one laptop-one tablet-one mobile-one column_placeholder\">\n<div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-8d7f34cbc mcb-item-placeholder-inner\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/div>\n<\/div>\n<footer id=\"Footer\" class=\"clearfix mfn-footer\" role=\"contentinfo\">\n<div class=\"widgets_wrapper \">\n<div class=\"container\">\n<div class=\"column mobile-one tablet-one-third one-third\">\n<div class=\"mcb-column-inner\">\n<aside id=\"widget_mfn_menu-2\" class=\"widget widget_mfn_menu\">\n<div class=\"menu-travel-tomorrow-container\">\n<p>source: <a href=\"https:\/\/traveltomorrow.com\/why-are-airlines-and-eu-regulators-clashing-over-greenwashing-claims\/\">https:\/\/traveltomorrow.com\/why-are-airlines-and-eu-regulators-clashing-over-greenwashing-claims\/<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<div class=\"column mobile-one tablet-one-third one-third\">\n<div class=\"mcb-column-inner\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"footer_copy\">\n<div class=\"container\">\n<div class=\"column one mobile-one\">\n<div class=\"mcb-column-inner\">\n<div class=\"copyright\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On 30 April, the European Commission officially notified 20 airlines that they had been found to make unsupported or ambiguous green claims, in other words, greenwash, giving them 30 days to either prove the claims are based on scientific evidence or present a plan to redress the issues. 1.\u00a0Background In June 2023, the European Consumer &hellip;<\/p>\n","protected":false},"author":1,"featured_media":13551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":null,"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[102,88],"tags":[],"class_list":["post-13550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-en","category-flights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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