Philippine Airlines (PAL) has teamed up with Amadeus to leverage on the latter\u2019s broad set of solutions and services to enhance the travel experience of passengers on its international and domestic flights.
\nPAL will benefit from the full integration of customer loyalty knowledge and data with the Alt\u00e9a Passenger Service System (PSS) to deliver real time personalisation throughout the customer journey. PAL first embarked on a digital transformation journey with the adoption of Amadeus\u2019 Alt\u00e9a PSS in 2018 and more recently Amadeus\u2019 customer profiling and personalisation solution, Traveler DNA.
\nAmadeus will provide a team of travel industry experts with unique knowledge of airline website optimisation to completely evolve PAL\u2019s digital channels.
\nWorking hand-in-hand to create a truly end-to-end customer experience, from acquisition to post travel, Amadeus will redesign the airline\u2019s website and operate it from a new cloud based infrastructure, as well as provide managed services to maintain, monitor, and fully manage the cloud hosting environment of the PAL website.
\nCo-innovation through an established digital lab and competency centre organised between the two companies will continue, with a focus on further customising and enhancing the carrier\u2019s website.
\nPAL will implement the Amadeus Loyalty Management solution to enhance the proposition of Mabuhay Miles, powering its transformation into a digital, lifestyle loyalty programme. This will provide more flexibility to better serve loyalty members, increasing their engagement.
\nThe modern loyalty technology will empower PAL with a full range of capabilities including currency retailing, a modern UI experience, a loyalty member portal, targeted promotions, real-time identification and allocation of benefits, as well as advanced acquisition, member recognition and segmentation.
\nThe carrier will also be able to expand its loyalty partner network, offering them an intuitive, self-service partner management portal.
\nThe digital services and loyalty solutions feature full integration with the Alt\u00e9a PSS suite, as well as technology from Amadeus\u2019 partner network.
\nPAL president Stanley Ng said: \u201cOur website and the Mabuhay Miles programme are key aspects of our digital strategy. This partnership with Amadeus will help us strengthen our technology infrastructure in these areas further. With Amadeus\u2019 expertise and unique understanding of the travel industry, we will be able to keep service levels high and anticipate future technological developments in the market. We look forward to working with Amadeus as we progress on our digital transformation journey.\u201d
\n\u201cWe have a team of dedicated experts working closely with Philippine Airlines to elevate and optimise its website and we will also work alongside the carrier to grow its loyalty programme, to improve customer experience, and increase engagement of loyalty members,\u201d added Javier Laforgue, executive vice president, travel unit & managing director, Asia Pacific, Amadeus.- TTG Asia<\/p>\n","protected":false},"excerpt":{"rendered":"
Philippine Airlines (PAL) has teamed up with Amadeus to leverage on the latter\u2019s broad set of solutions and services to enhance the travel experience of passengers on its international and domestic flights. PAL will benefit from the full integration of customer loyalty knowledge and data with the Alt\u00e9a Passenger Service System (PSS) to deliver real …<\/p>\n","protected":false},"author":1,"featured_media":17122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":null,"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[102,88],"tags":[],"class_list":["post-17121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-en","category-flights"],"yoast_head":"\n