Meet Sama, the world\u2019s first AI-powered digital human cabin crew, now taking flight on social media.
\nAs the face of Qatar Airways\u2019 innovation, Sama will soon inspire and connect with a global audience on Instagram. Her account,@SamaOnTheMove, will offer followers a mix of travel tips, personal stories from her layovers, and a behind-the-scenes look at the life of a cabin crew member\u2014all with a creative, human touch.
\nQatar Airways Senior Vice President Marketing and Corporate Communications, Babar Rahman, said: \u201cIntroducing Sama on Instagram is an extension of our vision to blend human connection with technological innovation. Sama is not just a digital human; she\u2019s a reflection of how we see the future of travel\u2014personal, engaging, and deeply connected to the experiences that matter. Her presence marks a step forward in how we humanise our brand and create moments that resonate with our global audience.\u201d
\nUnveiled during ITB Berlin 2024 to great acclaim, Sama represents Qatar Airways\u2019 commitment to blending innovation with emotional engagement. As thefirst digital human cabin crewto debut on social media, Sama is designed to connect with a digitally native audience through relatable and inspiring content.
\nWhether she\u2019s discovering hidden gems in Paris, sharing tips on navigating a new city, or offering a behind-the-scenes look at life in the skies, Sama will showcase Qatar Airways\u2019 network of over 170 destinations in a fresh and imaginative way. Her content invites followers to explore new cultures, discover inspiring traditions, and see the world through her eyes. \u2013 Qatar Tribune<\/p>\n","protected":false},"excerpt":{"rendered":"
Meet Sama, the world\u2019s first AI-powered digital human cabin crew, now taking flight on social media. As the face of Qatar Airways\u2019 innovation, Sama will soon inspire and connect with a global audience on Instagram. Her account,@SamaOnTheMove, will offer followers a mix of travel tips, personal stories from her layovers, and a behind-the-scenes look at …<\/p>\n","protected":false},"author":1,"featured_media":19222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":null,"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[96,102],"tags":[],"class_list":["post-19221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aviation-world","category-featured-en"],"yoast_head":"\n