Aviation News –<\/p>\n
While many competitors primarily communicate through scale or price, Austrian Airlines is deliberately positioning itself around what guests truly feel: human connection, ease, warmth, and genuine Austrian hospitality. The airline\u2019s ambition is to become the global benchmark for appreciative and relaxed travel experiences.<\/p>\n
\u201cFlying is far more than simply getting from A to B. Every flight marks the beginning of a personal story \u2013 a reunion, an adventure, or a new chapter in life. These are exactly the emotions we want our guests to experience even more strongly in the future,\u201d says Ingrid Gogl, Senior Director Brand & Communication at Austrian Airlines.<\/p>\n
\u201cFeels like Flying\u201d: More Than a Campaign – A Brand Mindset<\/strong><\/p>\n With \u201cFeels like Flying,\u201d Austrian Airlines is creating an emotional framework for its entire brand communication. The platform represents the sense of ease and appreciation guests are intended to experience throughout the entire customer journey \u2013 from the very first booking click to arrival at their destination.<\/p>\n Rather than signaling a radical restart, the new positioning represents a consistent evolution of the brand with a clear ambition: to establish Austrian Airlines as an international \u201clove brand.\u201d After all, genuine brand loyalty is created where attitude, experience, and communication come together authentically.<\/p>\n New Design Concept Brings the \u201cAustrian Touch\u201d to Life<\/strong><\/p>\n At the same time, Austrian Airlines will gradually introduce its new \u201cAustrian Touch\u201d design strategy over the coming months leading up to the airline\u2019s 70th anniversary next year. The concept will form the creative foundation for all brand experiences moving forward \u2013 from lounges and cabin interiors to new uniforms and onboard service elements.<\/p>\n The evolved design language combines Austrian Airlines\u2019 iconic red with additional accents such as deep burgundy and vibrant ros\u00e9 tones, creating a modern and emotional brand world. Distinctive \u201chand-drawn lines,\u201d inspired by airflow patterns, will serve as a recognizable design feature across numerous touchpoints, including new amenity kits and the premium check-in area. A newly developed corporate typeface, \u201cAustrian Sans,\u201d will also become part of the refreshed visual identity.<\/p>\n Launch of the 360\u00b0 Campaign with \u201cAustrian Original Stories\u201d<\/strong><\/p>\n The national 360\u00b0 brand campaign launches on May 18 and includes TV, digital video, social media, out-of-home, digital out-of-home, numerous owned media channels, and activations at Vienna International Airport.<\/p>\n \u201cFor the campaign launch, we are deliberately focusing on emotional storytelling. Our \u2018Austrian Original Stories\u2019 tell real stories from guests and employees \u2013 stories about special encounters, small gestures, and touching moments of travel,\u201d explains Lisa Trillsam, Head of Brand Strategy & Design.<\/p>\n The launch film \u201cOS 001\u201d tells the story of a young girl flying alone with Austrian Airlines for the first time \u2013 accompanied by her favorite toy and many caring moments throughout her journey. The story is based on a real experience and marks the beginning of many more \u201cAustrian Original Stories\u201d to come.<\/p>\n With its new brand identity, Austrian Airlines underlines its ambition not only to connect people, but also to make travel emotionally meaningful \u2013 through warmth, quality, and a uniquely Austrian sense of ease.<\/p>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":" Aviation News – Heartfelt Hospitality has a name worldwide: Austrian Airlines. Ahead of its 70th anniversary in 2027, Austria\u2019s national carrier is unveiling its refreshed brand identity, marking the next step in the evolution of the brand. At the heart of this transformation are the new brand platform, \u201cFeels like Flying,\u201d and the newly developed …<\/p>\n","protected":false},"author":1,"featured_media":27292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":null,"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[98,102],"tags":[],"class_list":["post-27289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies","category-featured-en"],"yoast_head":"\n