{"id":7308,"date":"2023-07-15T12:35:17","date_gmt":"2023-07-15T12:35:17","guid":{"rendered":"https:\/\/aviation-news.info\/?p=7308"},"modified":"2024-08-12T15:12:21","modified_gmt":"2024-08-12T12:12:21","slug":"aviation-climate-targets-a-mea-culpa-industry-pr-types-shooting-themselves-in-the-foot","status":"publish","type":"post","link":"https:\/\/aviation-news.info\/?p=7308","title":{"rendered":"Aviation Climate Targets, A Mea Culpa, & Industry PR Types Shooting Themselves In The Foot"},"content":{"rendered":"

Aviation news international –<\/p>\n

Recently I\u00a0published an assessment<\/a>\u00a0praising the International Maritime Organization (IMO) for its new climate action targets, and suggesting that the International Civil Aviation Association (ICAO) was lagging badly. Both are UN organizations, but while the IMO featured active language, clear upfront support for UN sustainable development goals (SDG), and solid, if not 1.5\u00b0 Celsius of heating aligned targets, the ICAO featured passive language, was silent in its upfront material about SDGs, and still featured its 2019 climate action plan prominently.<\/p>\n

I characterized the ICAO\u2019s plan as:<\/p>\n

\u201cthe industry, which is responsible for about 5% of global warming emissions, saying that it\u2019s not going to stop doing that or reduce it in any way, but instead they\u2019ll grow rapidly, but all the new flights will be covered. Well, that\u2019s actually too strong a way to put it. What they are actually saying is that they\u2019ll grow as rapidly as possible, and have an aspiration to maintain the same massive emissions.\u201d<\/p>\n

And to be clear, I was looking at the ICAO\u2019s currently maintained page on Climate Change on its website,\u00a0\"Skip<\/a>ICAO<\/a>\u00a0\/\u00a0Environmental Protection<\/a>\u00a0\/\u00a0Climate Change<\/a>.<\/p>\n

But it turns out that the ICAO really sucks at basic public relations professionalism. A communications officer of theirs left me a snarky comment that I\u2019d missed the big news on climate from 2022. At its 41st Assembly in late September, the Association agreed to a new climate \u201cplan,\u201d\u00a0Resolution A41-21: Consolidated statement of continuing ICAO policies and practices related to environmental protection \u2014 Climate change<\/em><\/a>.<\/p>\n

What\u2019s the new plan, and how is it different from the old plan? Well, the old plan ignored contrails warming forcing. Does this plan include contrails warming forcing? No, no it doesn\u2019t.<\/p>\n

As a result, the old plan understated aviation\u2019s global emissions. Does this plan acknowledge that aviation emissions are at least twice their claims? No, not it doesn\u2019t.<\/p>\n

The old plan featured \u201c2% annual fuel efficiency improvement through 2050.<\/em>\u201d Does the new plan call for better improvements? No, not it does not.<\/p>\n

The old plan featured \u201ccarbon neutral growth from 2020 onwards.<\/em>\u201d Did the ICAO amend this only aspirational goal significantly? Well, apparently this is what the communications officer was so snippy about.<\/p>\n

\u201cICAO and its Member States are encouraged to work together to strive to achieve a collective long-term global aspirational goal for international aviation (LTAG) of net-zero carbon emissions by 2050.\u201d<\/p>\n

That\u2019s the big change. Encouragement. To strive. Aspirational goal.<\/p>\n

Oh, and that bit about contrail forcing denial? Well, they say in a couple of places that there\u2019s all this uncertainty about other aspects of aviation that require research, and encourage governments to pay for the research, all while never using the word\u00a0contrail<\/em>\u00a0anywhere in the agreed-upon text.<\/p>\n

Pretty weak sauce, especially compared to the IMO\u2019s much more specific targets and agreements. And to be clear, this milquetoast wording comes after four preceding pages of paragraphs starting with words like\u00a0whereas<\/em>,\u00a0acknowledging,\u00a0<\/em>and\u00a0recognizing,<\/em>\u00a0which in large part involve patting the industry on the back for the amazing work they\u2019d done on the climate front in the past, which is to say growing the industry massively while making airplanes more efficient, the latter being a profit-oriented exercise, of course.<\/p>\n

So, the mea culpa is that I missed this non-event when looking at the ICAO\u2019s own pages about itself, on climate change, and its front page.<\/p>\n

By the way, the ICAO isn\u2019t the only global aviation industry organization, just the UN aviation industry organization. There\u2019s also the\u00a0International Air Transport Association (IATA)<\/a>, which isn\u2019t a UN agency. A key difference is that the ICAO\u2019s membership is countries, while IATA\u2019s are airlines. Another is that the ICAO works to set standards and procedures for civil aviation, including \u2014 in theory \u2014 climate action, while IATA focuses on issues surrounding the security, efficiency, and financial conditions of air travel, and lately, matters of sustainability and equality.<\/p>\n

So what does\u00a0IATA\u2019s page on climate change<\/a>\u00a0say? Well, let\u2019s start with its title:\u00a0\u201cOur Commitment to Fly Net Zero by 2050.\u201d<\/em>\u00a0Net zero is a bit a loaded term, suggesting lots of offsets, but\u00a0commitment<\/em>\u00a0is a lot better than\u00a0aspiration<\/em>.<\/p>\n

\u201cAt the 77th IATA Annual General Meeting in Boston, USA, on 4 October 2021, a resolution was passed by IATA member airlines committing them to achieving net-zero carbon emissions from their operations by 2050. This pledge brings air transport in line with the objectives of the Paris Agreement to limit global warming to well below 2\u00b0C. \u201c<\/p>\n

Perfect? No. But clear and asserting commitment, making it clear that it was working to align with one of the key heating goals, and not surrounded by backpatting bafflegab.<\/p>\n

Back to the incompetence of communications types. There are a few basic rules to keep in mind.<\/p>\n

The first is that if you want people to think you are doing something different than you did before, then update your website pages devoted to that subject. This is basic, basic stuff. Instead, the ICAO has its 2019 non-plan front and center, and the really weak 2022 agreement buried. Communications officers should be working on that. Maybe they should hire the IATA\u2019s or IMO\u2019s communications staff instead.<\/p>\n

Second, when responding in public comments, honey, not vinegar, is the best starting point. I saw this with the Methanol Institute\u2019s long-term (really long-term) president\u2019s comments to me on LinkedIn when I pointed out that the\u00a0Methanex\u2019 methanol-powered Atlantic crossing was greenwashing<\/a>\u00a0of the most egregious degree. And the condescending, antagonistic tone of the communications officer was definitely vinegar, although he was tone deaf about how he was communicating, of course.<\/p>\n

It\u2019s almost like they don\u2019t hire competent people or give them basic media training. Of course, in the ICAO\u2019s case, they are part of an industry which has been treated like royalty for so long that they have engrained delusions of innate superiority, and are struggling with all of a sudden being the climate bad guys. As I mentioned in the article which triggered this, the defensiveness of the industry is dripping off of them like flop sweat. Resolution A41-21\u2019s industry back-patting on trivial action and delight in its centrality to the world\u2019s affairs is par for the course.<\/p>\n

Third, when providing feedback, make sure it\u2019s accurate and defensible. In the case of the Methanol Institute\u2019s president, he made the claim that I was wrong about methanol costing more than maritime diesel per unit of energy. I\u2019d looked, so I was comfortable, but that led me to do more digging.<\/p>\n

source: https:\/\/cleantechnica.com\/2023\/07\/14\/aviation-climate-targets-a-mea-culpa-industry-pr-types-shooting-themselves-in-the-foot\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aviation news international – Recently I\u00a0published an assessment\u00a0praising the International Maritime Organization (IMO) for its new climate action targets, and suggesting that the International Civil Aviation Association (ICAO) was lagging badly. Both are UN organizations, but while the IMO featured active language, clear upfront support for UN sustainable development goals (SDG), and solid, if not …<\/p>\n","protected":false},"author":1,"featured_media":7309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[102,88],"tags":[],"class_list":["post-7308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-en","category-flights"],"yoast_head":"\nAviation Climate Targets, A Mea Culpa, & Industry PR Types Shooting Themselves In The Foot - aviation news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aviation-news.info\/?p=7308\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aviation Climate Targets, A Mea Culpa, & Industry PR Types Shooting Themselves In The Foot\" \/>\n<meta property=\"og:description\" content=\"Aviation news international – Recently I\u00a0published an assessment\u00a0praising the International Maritime Organization (IMO) for its new climate action targets, and suggesting that the International Civil Aviation Association (ICAO) was lagging badly. 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