Riyadh Air launches a cutting-edge digital platform to redefine travel experience

Riyadh Air has launched a state-of-the-art digital platform poised to revolutionize the travel experience by offering hyper-personalized, seamless booking and travel solutions.
The new platform allows travelers to book flights, accommodation, lounges, transport, and even entertainment options like concerts and sports tickets all in one place.
By consolidating these into a single, flexible itinerary, Riyadh Air aims to simplify and elevate the booking experience, eliminating the need for multiple separate orders.
With innovative AI technology, Riyadh Air’s digital experience provides customized options based on individual preferences and real-time needs.
For instance, passengers who are running late can opt for fast-track services, and all bookings remain under a single “Order” reference, offering convenience and control.
This system transforms group bookings as well, allowing them to be managed cohesively rather than split across separate bookings.
Unveiled at the Future Investment Initiative (FII) in Riyadh and showcased at the World Travel Market (WTM) in London, Riyadh Air’s digital ecosystem was presented by CEO Tony Douglas and other executives, who highlighted the platform’s ability to cater to the tech-savvy Saudi market, where 99% of citizens rely on mobile for browsing.
“This is what passengers have been waiting for—a one-stop-shop travel experience,” said Douglas, emphasizing Riyadh Air’s commitment to becoming a leader in digital innovation.
Riyadh Air’s partnership with FLYR Labs has further positioned it as the first full-service airline to adopt a fully native, offer-and-order-based platform, aligning with the International Air Transport Association’s (IATA) modern retailing standards.
This platform will be supported by a skilled workforce trained to deliver an exceptional, sustainable airline experience.
Riyadh Air is set to join the ranks of globally renowned travel apps, promising unmatched connectivity through partnerships with leading carriers like Delta Air Lines and Singapore Airlines.
Additionally, passengers’ devices will become remote controls for inflight amenities, allowing them to manage their seating, lighting, and meal orders with ease.
Riyadh Air is committed to setting a new global standard in aviation with a focus on sustainability, safety, and customer-centric technology.
By creating a unified, personalized, and interactive travel experience, Riyadh Air is reshaping the future of flying, offering travelers a truly innovative and globally connected journey.- Travel and Tour World